Judy's Marketing plan Essay Example | Topics and Well Written Essays - 500 words

Judy's Marketing plan - Essay Example Aside from this, the major airport nearby is also a good opportunity for an additional client base. 2. There are two things that Judy has to consider in entering the pet grooming and boarding business within her area. The first one is the addition of in-house pet sitting in her service. Since Judy has an experience in this kind of job, she is qualified to attend to the needs of her prospective clients' pets at the comfort of their homes. According to Rod Scofield and Russ Mclean, pet sitting has many benefits that are fitted for Judy's market. Aside from minimizing the risk of exposing their pets to traumas and possible illnesses, the presence of pet sitters within the homes of their clients even contributes to crime deterrence in the community. Pets are given personalized and comprehensive care that is missing if they are to be groomed outside of their familiar territories. It would also give peace of mind to the clients, knowing that their pet and even their homes are safer because of the pet sitter present in their homes. Another targeting strategy that she should do is to promote her services via the web. Since her market are web literate and experts, she has to offer her service to them through the most familiar marketing venue they know-the Internet.

The use of a Utilitarian philosophy works best to blance a business Research Paper

The use of a Utilitarian philosophy works best to blance a business organization,s legal, societal, economic, and moral obligations - Research Paper Example How moralistic are the actions of organizations to their customers? Finally, how does the principle of Utilitarianism help put all the actions of business organizations in check? Utilitarian Philosophy or Utilitarianism can be described as a mechanism by which happiness and satisfaction in life could be made available to all people without prejudicial consideration or discrimination (Goodin, 1995). Researchers have always found it difficult to give a single definition to Utilitarianism because it encompasses all practices and processes that would provide opportunities for ordinary people in a country to enjoy equal happiness and well-being. Goodin (1995) strongly believed that Utilitarianism is a public philosophy whereby governments make laws and regulations to control the activities of all producers of goods and services within the country in a way that they will not jeopardize the well-being and state of happiness of the consumers. Definitely, governments set up ethics and codes of practices to checkmate overt desires to maximize profits, undermine people’s social and moral aptitudes and fundamental rights by requiring that business organizations carry out their business functions in a manner that would not harm people’s lives (Goodin, 1995). In this perspective, the governments are acting like checkmate system or moral agent, reminding the owners of businesses their non-negotiable responsibilities or obligations towards their customers, in assuring that their satisfaction and happiness are maintained. Governments somehow tolerate utilitarianism in order to ensure that the rights of all citizens are respected, and the governmental policies of equality are honored (Goodin, 1995). This fact alone makes it impossible for business organizations to cheat their customers and risk being sanctioned by the governments (Goodin,